Kasseem Daoud Dean, known professionally as Swizz Beatz, is an American record producer, rapper, disc jockey (DJ) and songwriter. Born and raised in the Bronx borough of New York City, Dean initially embarked on his musical career as a DJ. At the age of eighteen, he gained recognition in the music industry through his family's record label Ruff Ryders Entertainment, as well as his close affiliation with the label's flagship artist, Yonkers-based rapper DMX. Working with DMX as his producer, DJ and hype man helped Dean gain prominence as a high-profile personality in hip hop in the following years.